Why we built it
Innovation was missing from the gym
How often do you walk into a gym and say, "wow, that's a really cool product"? The answer is probably never.
Working out consistently for over 20 years in countless gyms made it clear that innovation is extremely lacking in the fitness space.
After seeing how many people put phones and bottles on the floor or in inconvenient spots, we set out to solve both problems in one product that's simple to use, affordable and good-looking. It works for everyone: men, women, casual and experienced lifters, first gym visit or decades of lifting.